
Today’s consumer learns, evolves and takes action in a way that is too fast for many of us to keep up with (let alone get ahead of). They are “always-on” and have more control than ever before on when, how and with whom they engage. They seek contextual experiences — meaning their engagement with a brand reflects an understanding of past actions, product usage and a myriad of other factors. Through the application of consumer-focused technologies that are data-driven and mobile intelligent, we have leveraged the always-on dimension of consumer behavior to build and execute an impactful go-to-market strategy for Breeze in the Philippines.